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February 1, 2018
By: TOM BRANNA
Editor
Engagement Labs released its latest TotalSocial rankings of social influence among personal care and beauty brands in the US. The analysis looks at how each personal care and beauty brand has performed in consumer conversations over the last six months, compared to the company’s previous ranking in May 2017. The New York-based company contends that as a more expansive definition of beauty enters the mainstream, consumers are rewarding brands that get it right, while quickly retreating from those...
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